On the Media Revisits Smoking and the Movies with UCSF's Stanton Glantz

NPR's On the Media provides an update with Stanton Glantz, PhD, following an initial conversation in March. Glantz's Smoke Free Movies campaign asks the MPAA (Motion Picture Association of America) to try to substantially reduce the impact of adolescent exposure to smoking on screen by giving an "R" rating to any film that shows or implies tobacco; certifying that no one on the production received anything of value in exchange for using or displaying tobacco; providing strong anti-smoking ads before any film with any tobacco presence; and eliminating the identification of tobacco brands and tobacco brand imagery in movie scene backgrounds. Glantz, a renowned anti-tobacco researcher and activist, is professor of medicine and director of the Center for Tobacco Control Research and Education at UCSF. Related Links: Smoke Gets in Their Eyes On the Media, NPR, August 10, 2007 Smoke Gets in Their Eyes On the Media, NPR, March 2, 2007 Study Finds Tobacco Scenes in Movies Boost Teen Smoking UCSF Today, December 6, 2005 Smoke Free Movies UCSF Center for Tobacco Control Research and Education